What we did
We arranged community posts and placements with TikTok creators, supported by paid ads. Promotion continued over several months.
Results
10M+streams across all platforms
- listeners on Yandex Music
- 894,000
- TikTok videos
- 15,000
Complete music marketing
Find your audience
Promote releases, artists and music catalogs. We select channels and audiences, prepare creatives, run campaigns and report the results in your account.
Bring listeners to the platforms where your music lives
SpotifyApple MusicYandex MusicVK MusicYouTube Music
Promotion case studies
How we promoted each release and the results achieved.
Use the left and right arrow keys. Home and End open the first and last case.
What we did
We arranged short videos using the track on TikTok and Reels. We also submitted the release to music platform editors.
Results
200Krelease streams
- videos using the track
- 700
- video views
- 970,000
What we did
We arranged TikTok and Reels posts and tested paid advertising on TikTok. We also submitted the release to music platform editors.
Results
71,000listeners on Yandex Music
- videos using the track
- 1,500
- video views
- 2,875,000
What we did
We arranged short videos using the track on TikTok and Reels. We also submitted the release to music platform editors.
Results
1Mrelease streams
- videos using the track
- 3,700
- video views
- 5,854,000
What we did
We arranged short video posts and ran paid ads on TikTok and VK. We also submitted the release to music platform editors.
Results
150Klisteners on Yandex Music and VK
- videos using the track
- 3,600
- video views
- 5,500,000
What we did
We promoted the track on Yandex Music with paid ads. Most traffic went directly to the release after this route achieved a higher CTR than the BandLink page.
Results
15,871clicks from ads
- ad impressions
- 360,800
- ad CTR
- 4.4%
Case 1 of 6: GURBANOV
How it works
From music to launch
Three steps to plan and launch your campaign.
Start with your music
Add a link to released music or a demo of your upcoming track. Keep your current distributor.
WAV or MP3 up to 200 MB. You can add the release date later.
Agree on the launch
Choose your budget and pay for the order. The team reviews your materials and agrees on the campaign preparation with you.
Need help with ad creatives? Select this when placing your order.
Your results, in reach
See spending, impressions and clicks in your promotion account. Discuss the campaign in your conversation with its manager.
Reports show the actual results of your advertising.
Choose a plan for your release
A focused test, two weeks of promotion or a broader campaign. Team services are already included.
Use the left and right arrow keys to switch options.
Start
For your first audience and ad creative tests.
€150for the whole campaign
- 7
- days
- up to 2
- creatives
- up to 1
- channel
- Ad spend
- €112.50
- Team services (25%)
- €37.50
Recommended for a release
Growth
Two weeks for audience testing and ad optimisation.
€300for the whole campaign
- 14
- days
- up to 4
- creatives
- up to 2
- channels
- Ad spend
- €225
- Team services (25%)
- €75
Max
For a broader campaign with additional creatives and channels.
€600for the whole campaign
- 21
- days
- up to 6
- creatives
- up to 3
- channels
- Ad spend
- €450
- Team services (25%)
- €150
Option 2 of 3: Growth
In every option
- Audience planning
- Setup and optimisation
- Campaign report
Before you start
Can I promote an upcoming release?
Yes. Choose “My release is upcoming” and upload a WAV or MP3 file up to 200 MB. Enter the artist and title; you can add the date later. The demo is available to you and the promotion team in your order.
Do I have to distribute through MELODEEX?
No. Promotion is independent of your distributor. You get a separate promotion account for your order.
What does the total include?
Advertising spend and team services. You can see the breakdown when choosing a budget and placing your order, before payment.
What if I have no ad video?
Choose help with creatives. The team will discuss materials for the ads. Upload existing videos and artwork after placing the order.
Are streams guaranteed?
No. We run ads and report actual spending, impressions and clicks. A click to a platform is not a stream.
How much does track promotion cost?
You set the campaign budget yourself within the limits shown in the order form. Team services are already included: the split between ad spend and team services is shown when choosing a plan and before payment.
Where do the ads run and where do listeners go?
Ads run on TikTok, Instagram and Facebook, YouTube and VK. Listeners are sent to Spotify, Apple Music, Yandex Music, VK Music, YouTube Music or to a multi-link where they choose the platform themselves.
How does payment work?
After placing the order you proceed to payment. The order is saved in your promotion account, so you can open the payment later and add materials after paying.
Start with your music
Add your music and campaign preferences. Review the order and total before payment.